According to recent studies and surveys, transparency has become a critical factor for people when deciding to donate to charitable organizations. Here are some key facts:

1. A study by the Charities Aid Foundation (CAF) revealed that 60% of donors prefer to know exactly how their contributions are being used, signifying a demand for transparency in charitable donations[1].

2. A survey by Give.org found that 72% of donors consider financial transparency as a crucial factor when choosing where to donate[2].

3. Research published in the “Nonprofit and Voluntary Sector Quarterly” indicated that donors who perceive higher levels of transparency in nonprofits are more likely to increase their donations[3].