Free Transparent KPI Tracking Template

Start tracking the 5 essential metrics that build unbreakable donor trust. This template includes pre-built formulas, transparent communication angles, and monthly tracking sheets.

πŸ“Š What's Included in Your Template

5 Essential Transparent KPIs:

  • β€’ Cost Per Dollar Raised (CPDR)
  • β€’ Donor Retention Rate
  • β€’ Pledge Fulfillment Percentage
  • β€’ Average Gift Size Growth
  • β€’ Fundraising ROI (Mission Multiplier)

Ready-to-Use Features:

  • β€’ Pre-built formulas for each metric
  • β€’ Transparent communication angles
  • β€’ Monthly tracking sheets
  • β€’ Implementation instructions
  • β€’ Industry benchmarks

Choose Your Format

CSV format works with Excel, Google Sheets, and all spreadsheet applications

πŸš€ How to Use This Template

Step 1: Set Your Baseline

Replace the sample values with your current metrics. Don't worry if you don't have all the data yetβ€”start with what you have.

Step 2: Set Realistic Targets

Use the included benchmarks to set achievable improvement goals. Industry averages are provided as reference points.

Step 3: Track Monthly

Update your metrics monthly using the tracking sheet. Consistency is key to seeing trends and improvements.

Step 4: Share Transparently

Use the provided "transparent angles" to share these metrics with your donors in newsletters, social media, and reports.

πŸ’‘ Sample Transparent Communication

"We're proud to share that our donor retention rate is 75% - a sign of the incredible, trusting community we've built together! This means 3 out of 4 supporters choose to give again because they see the real impact of their contributions."

This is how you turn internal metrics into trust-building stories.

Ready to Automate Your Transparency?

Manual tracking is just the beginning. See how DonationTransparency.org can automate these metrics and turn them into real-time donor engagement.

Explore Automated Transparency β†’